Wednesday, September 29, 2010

Nissan Eco-Friendly Trucks Get Sales Boom


According to Ford, trucks are no good any more. Quick to leap onto the green bandwagon that automakers like Nissan have been driving for years, Ford Canada executive David Mondragon has condemned recent truck sales.

As he said, truck sales are “not healthy for the environment, not healthy for the economy and long term, we need to see that shift go back to a more balanced approach.”

What Mondragon fails to see is that the trend to eco-friendly solutions has already inspired a balanced approach by Nissan and others—and that the market likes it. Nissan and other manufacturers of lighter, fuel-efficient trucks have enjoyed a huge boom relative to the Rust Belt makes. Already, alternative energy sources are poised by Nissan to spread across the general market. Hybrid models, once an oddity, are now seen zooming all over Bremerton. Used trucks here on the lot here are like to the future to slow-to-adapt folks like Mr. Mondragon.

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